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Our Story

At Shepherd Jr. International Ltd., we are dedicated to helping build product branding and establishing strategic distribution channels and retail partnerships. Our journey started with a vision to revolutionize the way products are brought to the market, and we continue to strive for excellence in everything we do. We take pride in our ability to understand the unique story behind each brand and create tailored strategies for success. Our commitment to innovation and collaboration sets us apart, allowing us to deliver exceptional results for our clients.

The Team

Nikki Cheng

Founder & CEO

With a wealth of experience in branding and product distribution, Nikki. leads our dynamic team with passion and expertise. Her visionary leadership has been instrumental in driving the company towards new heights of success.

Amanda Carter

Marketing Director

Amanda Carter brings a creative and strategic approach to marketing, ensuring that our clients' brands resonate with their target audience. Her dedication to achieving impactful results is unparalleled.

Wai Feng

Distribution Manager

Wai oversees our distribution channels with precision and effectiveness. His ability to navigate complex logistics and optimize processes is integral to our seamless product delivery.

Pok C. Cheng

Director of Technology

Mr. Cheng has consistently applied the latest technology to automate and systematize everything from the initialization of a product or brand to sales. This includes brand design, promotion, inventory management, distribution channels, and logistics. In recent years, Mr. Cheng's tech team has also introduced AI technology to help our clients make their operations smoother, more cost-effective, and efficient.

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